Monday 9 September 2013

Pay Per Click


PPC is a type of sponsored online advertising that can be used on wide range of websites, including search engines like google, where the particular advertiser just pays if a web user clicks on their ad.

A PPC campaign lets you decide exactly who visited your website. PPC can be a very cost-effective means to get your site noticed by the target audience. You pay just for the clicks in your site; and In case if an individual only sees your link, but does not click it then, this is called an impression.

PPC advertising is totally based on keyword selection.The entire  internet advertising market spins around choosing the correct search terms and keywords.

PPC is a great tool to generate traffic for your website.

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