Organic Marketing - Organic Marketing is a generic term. If you go for definition, then Organic Marketing is same as Inbound Marketing.
This can also be termed as C2B or Consumer to Business Marketing. In this type of marketing, the marketers try to brand themselves in all available and/or workable media to ensure that the consumers come to their business.
This differs from Advertising, Direct Marketing, and Point of Sales (PoS) Marketing:
Direct Marketing
When the business invests time and effort for communicating with individual customers and motivate people that are not highly or slightly interested.
Advertising
It is similar to C2B Marketing, since the consumer comes to business. Moreover, it deals with a large population of customers. But, there is some investment involved in making awareness about product and service.
Point of Sales (PoS) Marketing
This type of marketing is sometimes confused as sales activity, since it is closely related to sales and sales happen immediately when marketing is successful. However, in this case, businesses deal with individual customers.
Apart from these type of marketing there are situations like:
You can bring customers without directly communicating with them (e.g. Yellow Pages),
Your customers are already aware about the available products and brand in your industry. So, advertising does not influence him/her much,
You can make mass communication to a lot of interested customers and not be confined to individual communication, before any lead happens,
Leads come in because you have reputation, authority, goodwill brand or any other sort of auto lead generation factors (e.g. if you are SEMPO president and you own a SEO Agency).
In such case, the marketing process will be called Organic Marketing. And SEO is the Web Version of Organic Marketing. I hope this sounds good to you.
This can also be termed as C2B or Consumer to Business Marketing. In this type of marketing, the marketers try to brand themselves in all available and/or workable media to ensure that the consumers come to their business.
This differs from Advertising, Direct Marketing, and Point of Sales (PoS) Marketing:
Direct Marketing
When the business invests time and effort for communicating with individual customers and motivate people that are not highly or slightly interested.
Advertising
It is similar to C2B Marketing, since the consumer comes to business. Moreover, it deals with a large population of customers. But, there is some investment involved in making awareness about product and service.
Point of Sales (PoS) Marketing
This type of marketing is sometimes confused as sales activity, since it is closely related to sales and sales happen immediately when marketing is successful. However, in this case, businesses deal with individual customers.
Apart from these type of marketing there are situations like:
You can bring customers without directly communicating with them (e.g. Yellow Pages),
Your customers are already aware about the available products and brand in your industry. So, advertising does not influence him/her much,
You can make mass communication to a lot of interested customers and not be confined to individual communication, before any lead happens,
Leads come in because you have reputation, authority, goodwill brand or any other sort of auto lead generation factors (e.g. if you are SEMPO president and you own a SEO Agency).
In such case, the marketing process will be called Organic Marketing. And SEO is the Web Version of Organic Marketing. I hope this sounds good to you.
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