Advertising technology & analytics venture Sokrati has raised a series B round of funding led by IvyCap Ventures with existing investor Inventus Capital also participating in the fresh fund raise. The Pune-based Sokrati was recently chosen as one of the three Indian startups by the Silicon Valley chapter of The Indus Entrepreneurs (TiE) for its Billion Dollar Babies initiative. Founded by Amazon colleagues Ashish Mehta, Santosh Gannavarapu and Anubhav Sonthalia, the five-year-old startup is now looking to aggressively grow its sales and marketing efforts within India as well as in the US with the fresh financing in place.
IvyCap Ventures, which makes early-stage investments, had recently pumped in capital in beauty and grooming e-commerce portal Purplle.com and is in the midst of raising a new Rs 900 crore fund.
Mehta of Sokrati said that more than 3,000 marketers leverage the startup's multi-channel digital marketing platform currently. "This fresh round of funding will allow us to aggressively expand our technology and big data engineering teams; while building out our marketing presence globally." It competes with other ad affiliates including Komli Media, Interactive Avenues among others. Sokrati is said to be search giant Google's largest preferred partner in India. It has built proprietary algorithms to manage performance-driven marketing spends on paid search, social and display networks.
"There is a definite need for a one-stop platform that consolidates the major digital channels and offers a media spend optimizing solution especially for businesses that do not have the expertise for performance oriented digital spends, or the need or budget for in-house teams" said Vikram Gupta, Managing Partner of IvyCap Ventures.
IvyCap Ventures, which makes early-stage investments, had recently pumped in capital in beauty and grooming e-commerce portal Purplle.com and is in the midst of raising a new Rs 900 crore fund.
Mehta of Sokrati said that more than 3,000 marketers leverage the startup's multi-channel digital marketing platform currently. "This fresh round of funding will allow us to aggressively expand our technology and big data engineering teams; while building out our marketing presence globally." It competes with other ad affiliates including Komli Media, Interactive Avenues among others. Sokrati is said to be search giant Google's largest preferred partner in India. It has built proprietary algorithms to manage performance-driven marketing spends on paid search, social and display networks.
"There is a definite need for a one-stop platform that consolidates the major digital channels and offers a media spend optimizing solution especially for businesses that do not have the expertise for performance oriented digital spends, or the need or budget for in-house teams" said Vikram Gupta, Managing Partner of IvyCap Ventures.
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