Cost per action (CPA) is an online advertising marketing
strategy that permits an advertiser to pay a specified action from a
prospective customer. Doing a CPA campaign is comparatively low risk for the
advertiser, as transaction only has to be made whenever a specific action takes
place. CPA offers are most often associated with internet marketing. Cost per
action is also as cost per acquisition (CPA).
CPA is very much comparable to Affiliate marketing but its lot
easier than Affiliate Marketing where we will be earning from Cost per Sale. In
CPA your visitors may choose the product however, you get paid after they take
a specific action just like submitting his or her email or telephone number
etc.
In the CPA model, the publisher takes the maximum risk as
income is dependent on good conversion rates.
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