Tuesday 7 October 2014

iPhone 6

iPhone 6 isn’t simply bigger — it’s better in every way. Larger, yet dramatically thinner. More powerful, but remarkably power efficient. With a smooth metal surface that seamlessly meets the new Retina HD display. It’s one continuous form where hardware and software function in perfect unison, creating a new generation of iPhone that’s better by any measure.

In creating iPhone 6, we scrutinised every element and material. That’s how we arrived at a smooth, continuous form. A thinner profile made possible by our thinnest display yet. And intuitively placed buttons. All made with beautiful anodised aluminium, stainless steel and glass. It’s a thousand tiny details that add up to something big. Or in this case, two big things: iPhone 6 and iPhone 6 Plus.


An innovative seamless design.

The first thing you notice when you hold iPhone 6 is how great it feels in your hand. The cover glass curves down around the sides to meet the anodised aluminium enclosure in a remarkable, simplified design. There are no distinct edges. No gaps. Just a smooth, seamless bond of metal and glass that feels like one continuous surface.


Streamlined. Inside and out.

Designing a larger iPhone without making it feel bigger was no small task. It required challenging the idea of “big”. It called for narrowing when the natural inclination was to expand. It meant condensing powerful technologies and making chips smaller and batteries thinner, all while making them more capable. And it meant engineering our thinnest, most advanced Multi‑Touch display. All of which yields a dramatically thin design.



Everything within reach.

By creating iPhone 6 and iOS 8 together, we optimised the software to enhance the physical design. iOS swipe gestures were designed to be more fluid across the seamless form, making it easy to navigate iPhone with one hand. With new features like Reachability you can interact with the larger screen in different ways too. Simply double touch the Home button and the entire screen shifts down closer to your thumb. And to easily navigate Safari or Mail, swipe left to right across the screen to go backwards, or swipe right to left to go forwards. With the new continuous surface of iPhone, all your gestures now feel smoother than ever.

We also thought about how you use your iPhone every day and redesigned the buttons to make it even easier to use. Elongated volume buttons are integrated into the thinner profile, outlined to make them effortless to find by touch. And the Sleep/Wake button has a new home on the side of the device to put it comfortably within reach. The result is an experience that’s even more intuitive.


To create a larger iPhone that’s extraordinarily light, we pioneered new display technologies. We carefully selected every material. Each detail was meticulously designed, engineered and crafted until iPhone had an incredibly thin, continuous form. From the anodised aluminium and stainless steel to the curve of the polished glass, iPhone 6 is worth its weight in gold, silver and space grey.

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