PPC is a type of sponsored online advertising that can be used on wide range of websites, including search engines like google, where the particular advertiser just pays if a web user clicks on their ad.
A PPC campaign lets you decide exactly who visited your
website. PPC can be a very
cost-effective means to get your
site noticed by the target audience. You
pay just for the clicks in your site; and In case if an individual only
sees your link, but does not click it then, this is called an impression.
PPC advertising is totally based on keyword selection.The entire
internet advertising market spins around
choosing the correct search terms and keywords.
PPC is a great tool to generate traffic for your website.
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