"We're
going to take Android away from Google." Those eight words come from
Kirt McMaster, CEO of Cyanogen, a company that is building a modified
version of Android. He spoke with The Wall Street Journal last week.
That should send a chill down Google's spine.
Because Android is open source, companies can take the code and tweak Android to make it distinctly their own.
For instance, Google's partners such as Samsung and HTC are able to layer their own software over the plain version of Android to promote their own apps and services.
There are also a few "forked" versions of Android, i.e., a completely different mobile software that is based on Android but may not include Google's apps and services or the Google Play Store.
Amazon has its own forked version of Android that powers its Fire tablets and phone.
For the most part, these companies have done little to change Google's control over Android. But Cyanogen might be different. It now has $100 million in funding, with $70 million reportedly coming from Microsoft.
Cyanogen makes Android better: It is cleaner, the software updates more often, and Chinese companies have been using it more and more. If Cyanogen takes off, it would wrest away some control of Android.
Google has some clue about this. The company may be taking steps to prevent this by placing tighter restrictions on contracts with its partners, according to The Information's Amir Efrati. In September, he reported that Google's updated Android contracts mandate that partners place more of the company's apps on the home screens of their phones. As part of the new contracts, Google would also be stricter about the way its partners customize their phones to keep the experience consistent across most Android products.
Regardless of whether this is true, McMaster's comments show that at least one company is serious about cutting in on Google's 85% ownership of the smartphone market.
That should send a chill down Google's spine.
Because Android is open source, companies can take the code and tweak Android to make it distinctly their own.
For instance, Google's partners such as Samsung and HTC are able to layer their own software over the plain version of Android to promote their own apps and services.
There are also a few "forked" versions of Android, i.e., a completely different mobile software that is based on Android but may not include Google's apps and services or the Google Play Store.
Amazon has its own forked version of Android that powers its Fire tablets and phone.
For the most part, these companies have done little to change Google's control over Android. But Cyanogen might be different. It now has $100 million in funding, with $70 million reportedly coming from Microsoft.
Cyanogen makes Android better: It is cleaner, the software updates more often, and Chinese companies have been using it more and more. If Cyanogen takes off, it would wrest away some control of Android.
Google has some clue about this. The company may be taking steps to prevent this by placing tighter restrictions on contracts with its partners, according to The Information's Amir Efrati. In September, he reported that Google's updated Android contracts mandate that partners place more of the company's apps on the home screens of their phones. As part of the new contracts, Google would also be stricter about the way its partners customize their phones to keep the experience consistent across most Android products.
Regardless of whether this is true, McMaster's comments show that at least one company is serious about cutting in on Google's 85% ownership of the smartphone market.
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