Online
shopping may have become a fad but there are some who still swear by
brick-and-mortar stores. To ensure shoppers don't miss out on great
deals, two Bengaluru brothers have developed an app that gives them a
lowdown on all discounts available in their locality.
From property deals and medical check-ups to shoes and mobile phones, mobile app Madz covers diverse categories of goods and services. For example, if you're in Jayanagar, south Bengaluru, and are looking for good deals, you just need to download the app and log in. The screen will show a map of your neighbourhood, flooded by discounts on everything from apparel, shoes, bags and jewellery to food, haircuts, automobiles or even a new apartment.
It's the brainchild of Krishna Jonnakadla, 37 and Kartik Jonnakadla, 33, residents of south Bengaluru, who wanted to promote offline shopping through an online medium. While Krishna worked as a chartered accountant in the US for 11 years and invested in many such startups, Kartik, a market researcher, took the entrepreneurial leap and joined his brother in the new venture. The duo began to collate information from merchants and branded stores about the deals they are offering and put it together on the app.
"We want merchants to own the service. So if one logs in as a merchant/vendor/shopkeeper, she or he can automatically enter inputs on the discount, see how many people view it and how many are interested. There are 16 categories of products available on the platform," said Kartik. Madz is likely to be launched in 10 other cities, including Mumbai, Delhi, Gurgaon, Noida, Kolkata, Chennai, Hyderabad and Kochi, early next week. "I have invested all I'd saved in the US.
The app is a platform that will enable both parties — merchant and consumer — to find what is best for them. We have to constantly upgrade technology so that streaming of information is smooth for those who access the app at the same time. Later, I will leave the app entirely to the users," said Krishna. He's invested Rs 65 lakh in the venture.
How it works:
Download the app
Log in and specify if you're a merchant or shopper
If you are shopper, search for the area you want to go to. You'll find a list of deals and offers available there. It can be seen on the area map too
If you are a merchant, you can upload your offers and find out the number of clicks they have fetched
What you can find:
Madz covers 16 categories of products and services, including apparel, shoes, bags, jewellery, food, haircuts, automobiles and even medical check-ups and apartments
How it began:
It was sometime in mid-2014 when we went shopping for shoes in Indiranagar. I came across mind-boggling deals on a US brand. On another occasion, we were leaving a mall in Koramangala when I heard a girl say to her father that she had heard of some discounts in the mall but wasn't sure which store was offering them. A tour of city markets was enough for me to realize that online shopaholics don't even know what all is available in their area, says Kartik Jonnakadla, co-founder, Madz.
From property deals and medical check-ups to shoes and mobile phones, mobile app Madz covers diverse categories of goods and services. For example, if you're in Jayanagar, south Bengaluru, and are looking for good deals, you just need to download the app and log in. The screen will show a map of your neighbourhood, flooded by discounts on everything from apparel, shoes, bags and jewellery to food, haircuts, automobiles or even a new apartment.
It's the brainchild of Krishna Jonnakadla, 37 and Kartik Jonnakadla, 33, residents of south Bengaluru, who wanted to promote offline shopping through an online medium. While Krishna worked as a chartered accountant in the US for 11 years and invested in many such startups, Kartik, a market researcher, took the entrepreneurial leap and joined his brother in the new venture. The duo began to collate information from merchants and branded stores about the deals they are offering and put it together on the app.
"We want merchants to own the service. So if one logs in as a merchant/vendor/shopkeeper, she or he can automatically enter inputs on the discount, see how many people view it and how many are interested. There are 16 categories of products available on the platform," said Kartik. Madz is likely to be launched in 10 other cities, including Mumbai, Delhi, Gurgaon, Noida, Kolkata, Chennai, Hyderabad and Kochi, early next week. "I have invested all I'd saved in the US.
The app is a platform that will enable both parties — merchant and consumer — to find what is best for them. We have to constantly upgrade technology so that streaming of information is smooth for those who access the app at the same time. Later, I will leave the app entirely to the users," said Krishna. He's invested Rs 65 lakh in the venture.
How it works:
Download the app
Log in and specify if you're a merchant or shopper
If you are shopper, search for the area you want to go to. You'll find a list of deals and offers available there. It can be seen on the area map too
If you are a merchant, you can upload your offers and find out the number of clicks they have fetched
What you can find:
Madz covers 16 categories of products and services, including apparel, shoes, bags, jewellery, food, haircuts, automobiles and even medical check-ups and apartments
How it began:
It was sometime in mid-2014 when we went shopping for shoes in Indiranagar. I came across mind-boggling deals on a US brand. On another occasion, we were leaving a mall in Koramangala when I heard a girl say to her father that she had heard of some discounts in the mall but wasn't sure which store was offering them. A tour of city markets was enough for me to realize that online shopaholics don't even know what all is available in their area, says Kartik Jonnakadla, co-founder, Madz.
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