PepperTap,
a Gurgaon-based startup that delivers everyday household items through a
mobile app, announced on Wednesday that it has mopped up $10 million
funding from SAIF Partners and Sequoia Capital. The investment comes a
day after Grofers, another hyperlocal grocery delivery service, raised
$35 million funding from Sequoia Capital and Tiger Global. Two days ago,
Bangalore-based ZopNow that sources products from supermarket chain
HyperCity, raised $10 million from Dragoneer Investment Group, Accel
Partners, Qual-Comm Ventures and Times Internet.
The idea of buying groceries online finally seems to be taking shape in India, thanks to these mobile first delivery startups, that have figured out cost-effective ways to deliver everything from onions to milk to people in around an hour. For instance, PepperTap that currently operates in Gurgaon and West Delhi, has partnered with selected kirana stores in certain pockets. A PepperTap employee stationed at the store helps list the store's products on its app, receives orders, packs the items and hands them over to a delivery man.
"E-commerce is slowly going hyperlocal. This model cuts my need to have a warehouse. The kirana store where I station my guy serves as my fulfillment center and helps me manage inventory in real time," says Navneet Singh, co-founder of PepperTap. Next month, the company will start operations in Pune, followed by Banga.
E-tailers such as Amazon India, Flipkart and Snapdeal also have shown interest in this space. Amazon went ahead and launched Kirana Now in Bangalore through which the company delivers items from local kirana stores by using its own logistics system in two to three hours. Snapdeal has tied up with premium supermarket chain Godrej Nature's Basket to deliver gourmet products.
"This is probably one of the final frontiers of e-commerce in India. Food has largely been untouched by e-commerce till now. With new age consumers coming in, this sector will see a lot of buzz," says Mohit Khattar, MD, Godrej Nature's Basket.
The idea of buying groceries online finally seems to be taking shape in India, thanks to these mobile first delivery startups, that have figured out cost-effective ways to deliver everything from onions to milk to people in around an hour. For instance, PepperTap that currently operates in Gurgaon and West Delhi, has partnered with selected kirana stores in certain pockets. A PepperTap employee stationed at the store helps list the store's products on its app, receives orders, packs the items and hands them over to a delivery man.
"E-commerce is slowly going hyperlocal. This model cuts my need to have a warehouse. The kirana store where I station my guy serves as my fulfillment center and helps me manage inventory in real time," says Navneet Singh, co-founder of PepperTap. Next month, the company will start operations in Pune, followed by Banga.
E-tailers such as Amazon India, Flipkart and Snapdeal also have shown interest in this space. Amazon went ahead and launched Kirana Now in Bangalore through which the company delivers items from local kirana stores by using its own logistics system in two to three hours. Snapdeal has tied up with premium supermarket chain Godrej Nature's Basket to deliver gourmet products.
"This is probably one of the final frontiers of e-commerce in India. Food has largely been untouched by e-commerce till now. With new age consumers coming in, this sector will see a lot of buzz," says Mohit Khattar, MD, Godrej Nature's Basket.
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