Traditional Marketing

Traditional Marketing describes marketing approach that stresses mainly around the 'Four Ps' principles. It includes Product, Selling price, Promotion and Place. A marketer must consider the 'Four Ps, ' before launching an item or offering a service.

The most commonly used traditional marketing channels contain print ads, commercial spots, trade shows/conventions, radio spots, as well as direct mailings. With digital’s emergence, these core marketing strategies have, in essence, been taken online to create their own digital entities.

As digital marketing is currently “in,” there’s still a huge amount of audience that responds and even prefers traditional marketing tactics. Many customers are more comfortable having face-to-face encounters than social media or websites when looking for a product or service; such encounters can be held at trade shows or exhibitions, which present a way to connect with a brand on personal level.

One more thing to know about traditional marketing is that it’s more costly than digital, which tends to keep traditional strategies on a more localized, focused level.

The impact of digital is getting bigger day by day, but doesn’t  mean that traditional marketing will disappear anytime in the near future.